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What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The typical act of crisis preparedness looks something like this: An organization tasks a department or small team of people to create a crisis management plan.

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How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Instead, Crisis Ready needed to be a book that people enjoyed reading.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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How To Manage Controversial Issues

Melissa Agnes

The crisis ready formula for effective management. Fortunately, there is a 4-step Crisis Ready formula for effectively managing the majority of controversial issues. Melissa Agnes delivers powerful, thought-provoking keynote presentations that help organizations build brand invincibility. Crisis Ready.

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How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened. About this episode. Behind the scenes decisions and discussions.

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If You Outsource Your Social Media Marketing, This Is An Important Message For You

Melissa Agnes

If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! In this crisis ready video, I discuss some important points to consider and develop protocol for, to ensure that your organization isn’t left exposed in the event of a rising risk on social media.

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Free Resource to Help Your Team Assess and Escalate (or not) a Negative Event

Melissa Agnes

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? For example, consider a cybersecurity crisis.

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