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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Team Collaboration — the opportunity to learn from colleagues with different expertise.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Lee also proposed to John D. Rockefeller Jr.

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Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

While creating your crisis management plans and procedures, consider the following: In what circumstances can social media be leveraged to help communicate important messages to the public, quickly and efficiently? Photo credit: cbc.ca.

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LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. This is an exercise that frankly should not be performed internally by the company, but rather outsourced. As a result, even with two ears and one mouth, people are often inclined to talk more and listen less.

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LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. Working strategically across initiatives, a third-party reputation management company conducts a full company reputation analysis—at the same time they work to develop a proactive response framework.

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PR Lessons From The Bungled Equifax Crisis

ImPRessions - Crenshaw Communications

In that time, it should have started an internal security investigation, and maybe it did. This is a sign of a classic crisis management mistake — letting lawyers manage the response messaging. It later backpedaled.) An attorney’s goal, of course, is to limit liability.

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