Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident. in crisis communications: Research, Action, Communication and Evaluation. Then, it’s time to get to work. The takeaways? Be prepared.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Burrelles Fresh Ideas

MAY 23, 2023

As AI technology continues to improve, it will only become even more prevalent in the travel industry. But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. And after the last couple of years we’ve all been through, I think we all need that!

Travel 40

Travel Tourism Airlines Hotels 40

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. While each superhero exhibits distinctive strengths, they all have one thing in common: their storytelling ability.

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. Sometimes all it takes is adding one task to your team’s workflow. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. The second is an increase in ‘pay for play’ publishing.

Writing 190

Writing Communications Marketing B2B 190

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. The public relations industry is constantly evolving. It’s truly an industry that never sits still.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 5, 2017

To maintain credibility, you must be able to call BS when there’s BS and use impartial and critical observations of the industry, and celebrate when it’s done right. Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history.

Report 225

Report Media Advertising Advertising 225