Crisis Communications, Digital PR, Measurement and Publicity

Essential Guide To Effective Communication Measurement For CMOs

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions. How has the big picture changed?

Measurement

Measurement Communications Crisis Communications Crisis

Public Relations vs Marketing

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity

Publicity Marketing eBook Public Affairs

How Can Public Relations Pros Monitor Public Opinion

5W PR

MARCH 19, 2020

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands.

Publicity

Publicity Survey Measurement Groups

Managing the Aftermath of a Digital PR Crisis

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis.

Crisis

Crisis Digital PR Retail Reputation

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Measurement templates. Users can track and share media mentions on the go.

Reddit Software B2B Technology

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership

Leadership SEO Measurement Reputation

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency

Agency Case Study How To Crisis

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand

Brand Branding Publicity Fashion

Event Sustainability — The Triple Bottom Line

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. For the original blog, please visit here.

Government

Government Measurement Groups Corporate

Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media

Social Media Crisis Marketing Media

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels

Hotels Conference Analytics Sports

The Value Of A Global PR Network

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency

Agency Internal International Meeting

The Public Relations Agency: Your Secret Weapon

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Digital PR.

Agency

Agency Publicity Public Affairs Crisis Communications

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Leverage Public Relations: Public relations will significantly amplify your communications strategy.

Strategy

Strategy Company Communications Construction

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics

Analytics Content Marketing Measurement Advertising

Will Generative AI Replace Marketers and Content Creators?

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators? appeared first on Landis PR. For the original blog, please visit here.

Marketing

Marketing Content Marketing Storytelling B2B

Public Relations Today

Essential Guide To Effective Communication Measurement For CMOs

Public Relations vs Marketing

Trending Sources

How Can Public Relations Pros Monitor Public Opinion

Managing the Aftermath of a Digital PR Crisis

Today, we say goodbye to HARO [PR Tech Sum 52]

Unlocking Revenue Potential With The Power Of PR

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

Event Sustainability — The Triple Bottom Line

Metrics in Crisis Comms, Marketing and Social Media [UML]

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

The Value Of A Global PR Network

The Public Relations Agency: Your Secret Weapon

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Will Generative AI Replace Marketers and Content Creators?

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