Remove Creativity Remove Radio Remove Travel Remove Trends
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Travel is up, and so is dining out. Fun doesn’t have to mean creative schtick. Fun is healthy.

Consumer 166
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Understanding the Value of Social Influencers

Critical Mention

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Social influencers stay on top of emerging social trends and come up with unique ways to create relevant content for their followers. Intentional Content.

Tourism 157
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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. ChangeMasters by Barry Moltz was my traveling companion on a recent trip to Phoenix. Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified.

Crisis 151
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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Plenty of guides out there deal with pitching new products, services, and events or pitching a person to appear on TV, radio, or a podcast, so I won’t be covering those types of media pitches here. Our core media target was travel publications. For example, I plan to send travel journalists the Most-Filmed Locations Worldwide pitch.

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Is Good Health the Key to Success in Life and Business?

wiredPRworks

That’s because our guest, Shawna Coronado is an anti-inflammatory lifestyle author, coach, media host, photographer, speaker, and writer recognized for wellness lifestyle, anti-inflammatory culinary, organic gardening, and travel. What you’ll hear about – Is Good Health the Key to Success in Life and Business?

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Instagram has an extensive set at its disposal to create its Annual Trends Report. Tip: Brands get creative and overlap hero content types. Here are some specific examples of Hero content: Surveys. Internal Datasets. Animations.