Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. The platforms where people hang out are more fragmented and the creative competition is steep. “I got to see supremely-talented women in executive-level roles and I was blown away by the possibilities,” she wrote. “In

B2B 82

B2B Social Media Company Marketing 82

Karen Freberg

NOVEMBER 28, 2017

Algorithm changes, impact of privacy, fake influence and buying likes, and many more topics were covered here. These are the types of examples to share with students so they can see the direct connection between data, application, and creative strategy. Wealth of examples. Yep – this book has this as well!

Data 42

Data Media Case Study Social Media 42

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 131

Software Pitching Ethics Privacy 131

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Marketing turns to creative to stand out from the clutter . Strengthening community-building and connections.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9. ” ~ Prof.

Writing 200

Writing Communications Marketing B2B 200

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. PR tips for killer media lists. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 98

Social Media Marketing Media Creativity 98