Remove Creativity Remove Infographics Remove Leadership Remove White Paper
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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Use some of the points to create a white paper or take the byline in a different direction for a different audience. Use coverage to demonstrate results to leadership.

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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

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5 Tips for Telling Your Story Visually

Cision

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. Get the tips and tactics you need in our free white paper!

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The Top 50 Social Media Influencers on Twitter

Cision

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Click here for our free live-streaming white paper! GR8 thought leadership insights from Jeff Sheehan Be Engaged!

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5 Ways To Motivate Your PR Team

Mindful Marketing

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Here's how: 33 Content Marketing Promotion Ideas.