OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. The strength of this relationship depends on products that make customers’ lives easier and content that shows them how.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR 20/20

JANUARY 15, 2019

With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Being able to measure and assess influencer marketing ROIs accurately (44%). The content is creative, interesting, serves a purpose and captures their followers’ attention.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Having specific goals will help guide your strategy and measure success.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What gets measured gets improved! Planning is the backbone of any strategy.

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Pitching Agency Social Media Creativity 228

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. There are several tools out there that monitor and aggregate news stories about your brand, competitors or industry. Build positive relationships with journalists and publicists in your industry.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. However, remember that AI should not replace human-written content and creativity. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. They can provide fresh ideas, unbiased advice, and insights based on their experience with many other clients and industries. Get access to creative, out-of-the-box thinking. Industry PR (B2B). Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. Boosting content on all social platforms makes for an easier, more creative experience.

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LinkedIn Advertising Advertising Creativity 62

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. Identify your Metrics/What Measurement Matters. If you are not using Google Analytics as one of your baseline measurements learn how to with this post. In some cases it may be easy to identify (if event or launch date specific). Every good plan will be chock-full of tactics.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

AUGUST 4, 2016

Be conscious of trending topics in your industry or current events that may impact your tweeting. They’re a great way to engage with people in your industry, and they’re educational – double whammy! Add industry pros and influencers to a private Twitter list and engage with them regularly. Measurement tools only go back 30 days.

Social Media 40

Social Media Pinterest Media Marketing 40