ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Rallying around small business. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Be Creative. This affords businesses the opportunity to interact with its community in real-time.

Community 206

Community Nonprofit Conference Social Media 206

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Here’s how it typically works…. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

AUGUST 11, 2016

Advertising Age Online. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. Advertising Week. Maximize Social Business. Small Business Branding. Creativity Unbound. Given that, ignoring or dismissing it seems massively flawed.” PR Couture.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 63

Publicity Small Business Advertising Advertising 63

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52