Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. Data-driven is just that—information drives the direction, moves us forward.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JULY 28, 2017

He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his few tweets and one-on-one conversations with customers aren’t doing enough to turn the tide of public opinion. His new strategy: own the issue, educate the public and position himself as a leader for shark rights! In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. The ability to show our PR efforts are working. It means it’s time to get creative. Convince & Convert. The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. What publications have driven the most traffic back to competitors’ websites?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

DECEMBER 30, 2015

Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Twitter 74

Twitter Pitching Facebook Data 74