Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. 2014: ZIPR Mobile PR Spokesperson App.

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Employee Data-Driven PR Communications Software 60

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel. Photo Credit.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. There’s the something you did or something you’re responsible for – the fuel. Media training. Sentiment/tone analysis.

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Case Study Crisis Management Crisis Study 118

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. What publications have driven the most traffic back to competitors’ websites? the influencers we need to reach)?

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Analysis Conference Data Exercises 94

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional.

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Skype Creativity Education Construction 60

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. So, read on to discover what you should not ignore in public relations this year. Increasing Multimedia 5.

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Trends Data-Driven PR Analytics Survey 52

Shift Communications

NOVEMBER 20, 2015

In order to be best prepared to meet your client’s goals and expectations for coverage results, have a thoroughly built out and closely targeted media list with 3-4 alternative reporters per publication. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

In order to be best prepared to meet your client’s goals and expectations for coverage results, have a thoroughly built out and closely targeted media list with 3-4 alternative reporters per publication. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Instead, it should only be used to supplement.

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Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year.

Twitter 74

Twitter Pitching Facebook Data 74

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.

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Trends Data SEO Consumer 88

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

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Mobile Examples Brand Branding 60

Shift Communications

JULY 28, 2017

He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his few tweets and one-on-one conversations with customers aren’t doing enough to turn the tide of public opinion. His new strategy: own the issue, educate the public and position himself as a leader for shark rights! In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. It means it’s time to get creative. Here is a starter’s kit of digital/marketing-focused blogs and publications I recommend reading: {grow}.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Find a creative director who can act as a mentor. Analytics Careers Learning Public Relations Strategy'

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.

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Analytics Data-Driven PR Data Software 132