Rock the Status Quo
NOVEMBER 12, 2014
It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.
ImPRessions - Crenshaw Communications
SEPTEMBER 12, 2016
When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. John Turiano.
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ImPRessions - Crenshaw Communications
JULY 24, 2018
In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” The first half of 2018 has seen some remarkable corporate PR maneuvers. Ambien is woke.
ImPRessions - Crenshaw Communications
DECEMBER 16, 2016
Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.
Sword and the Script
OCTOBER 14, 2014
We’re all just trying to figure it out, profitably, of course. Someone like Yahoo, with plenty of online real estate, a penchant for radical , and some social-esque lines of business like Tumblr. Photo credit: Flickr via Creative Commons; CC BY 2.0. And if we don’t lose our way chasing the next cool. It’s crazy right?
Maxim Behar
SEPTEMBER 5, 2021
He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.
Victorious PR
FEBRUARY 22, 2023
Most courses offer little results, if any, in the first month… some never provide any real value. She is one of the most creative people on the team, with a heart of gold — and a masters in psychology to boot! I want your team to be able to see the results of what they learn almost instantly.
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