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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” The first half of 2018 has seen some remarkable corporate PR maneuvers. Ambien is woke.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.

Meeting 98
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PRoust Questionnaire: Helen Slater

PR Conversations

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. That, and because I can indulge my need for creative expression. Of course those people are not my clients for long… 7. What is your idea of PR nirvana? Or they think it’s only about media.

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Trust Me, I’m a Communicator

Waxing UnLyrical

Again, they benefit from a positive reputation that is only facilitated by sharing your story; including your culture and workplace values. When the leader could not be dissuaded from that course of action, I made the decision to resign my position rather than take part. Image: rawpixel via Unsplash, Creative Commons CC0.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Technology will evolve.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Most courses offer little results, if any, in the first month… some never provide any real value. Our clients have been featured in Entrepreneur, Forbes, Inc., Introducing: Authority Creator.