Corporate Leadership Publicity Seminar 
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
I’m a late convert to B2B public relations. A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. Industry thought leadership is a differentiator.
PRSay
NOVEMBER 2, 2017
Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.
Mark My Words
MAY 20, 2020
What people forget about Harry is that because he was trained to be in the firm, so as a result he is a man who is very tuned into concepts like public duty, service and community. “I just don’t see him having the skill set to be a producer,” said Borkowski. Putting him in California is a bit like putting an animal in a zoo.
ImPRessions - Crenshaw Communications
MAY 22, 2017
A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. Promoting leadership. The reality is that the lines between PR and marketing are getting blurrier all the time.
Cision
JUNE 15, 2017
Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. .
Doctor Spin
JUNE 28, 2022
In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). After going through a catalogue of emotions that comes from watching oneself deliver cringy corporate messages in an unprepared manner, the spokesperson soon wants to try again. Table of Contents.
Critical Mention
AUGUST 26, 2018
Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. Newhouse School of Public Communications. SCHEDULE A DEMO.
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