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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Be Prepared.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Such exercises invite a diverse array of ideas, opinions and feedback. Spark new ideas.

Crisis 163
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Strategies for collaborating with marketing

Onclusive

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first.

Strategy 195
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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Garg came to represent accusations that corporations treat employees as expendable units. He explained that Ford had to cut costs so it could transition to electric vehicles. in Dallas.

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Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? In adtech we talk about “viewability” and “monetization” – deadly to those outside the industry, but considered hot-button issues by many inside it.

B2B 136
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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. Developing a reputation based on transparency, authenticity, trust and credibility.