Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). Effective storytelling improves valuations. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Happy employees are the ultimate growth driver. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. We love email,” GE’s Chief Storyteller told us. “It All of them passed.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. We love email,” GE’s Chief Storyteller told us. “It All of them passed.

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

JUNE 11, 2020

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Watch webinar. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Read transcript. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

SEPTEMBER 18, 2014

Prior to the WPRF, Canadian study highlights were shared in an open webinar, thanks to the four Canadian study arm partners. Considering that Canada’s private companies employ three times as many staff as its governments, and exponentially more employees than non-profit organizations, this result is surprising.

Study 99

Study Measurement Survey Education 99

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 169

Marketing Employee Content Marketing Training 169