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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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How does PR fit into marketing

Onclusive

Director, Global Corporate Communications, Mimecast What’s the secret to success? Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195
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How does PR fit into marketing

Onclusive

Director, Global Corporate Communications, Mimecast. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199
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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. They equip non-profits with the financial backing they need to further their mission. Make It An Experience.

Corporate 116
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Why Sustainable Development is Important to Business

Landis PR

Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Non-financial reporting is important for listed and non-listed companies worldwide.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 214