5W PR
JUNE 15, 2020
It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. That doesn’t mean pandering.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. . ” Building trust.
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Stuart Bruce
JULY 15, 2014
For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.
ImPRessions - Crenshaw Communications
MAY 18, 2018
Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. PR is a primary tool for corporate speech on social issues. Customers cannot fall in love with just another face in the crowd.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Superior Customer Support — Deliver exceptional social customer service.
Prohibition
DECEMBER 9, 2021
Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. For huge brands and corporations, a crisis isn’t fun, but it can be managed.
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