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Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring

NewsWhip

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. PR crises have the potential to not only affect a brand’s reputation but also its market share and financial success.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products. Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. In addition, consumers are expecting to be heard when they post negative feedback. Try using the following methods.

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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

Blue Ocean: Your firm, ReputationUs, states that “We enhance the reputation that precedes your organization, before a crisis defines your organization.” Casey: Too often companies and leaders wait for a crisis to adversely impact the core of their organization before they finally focus on the reputational ramifications.

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PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.