Flack's Revenge
FEBRUARY 24, 2016
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions.
Sword and the Script
DECEMBER 5, 2017
Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.
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Cision
JANUARY 29, 2016
Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient.
Cision
APRIL 14, 2015
Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. Social media correspondents. Having these ambassadors attend your event increases engagement rates and results in vast amounts of multimedia content. Want five more tips for using social media correspondents?
Engage PR
JUNE 17, 2016
A series of engaging seminars ran throughout the day. Of the seminars, Social media – how to make it work for you , was a highlight. Scott Grant, of Blackadders LLP, highlighted the importance of content marketing; of producing engaging articles or images which capture the imagination of the target audience.
PR 20/20
JANUARY 16, 2023
The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Social Media, we like….
Solo PR Pro
DECEMBER 22, 2020
Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”
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