Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

JANUARY 3, 2017

Going through, in real time, the amount of material available through social media would have been impossible not long ago. Know a PR, marketing or sales leader with compelling ideas fit for print? 4) What is your assessment of this trend toward content marketing ? “In And yet, there are problems.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40