Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What impact will reading the content have, or what impact will you suffer if you don’t read it? Suppose we want to promote our company’s new product launch.

Creativity 96

Creativity Product Launch Examples Energy 96

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. ” I realize I’m not contributing to the content marketing vortex. Livestreaming product launches. Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull). To the tune of 3.65

Brand 60

Brand Branding Product Launch Video 60

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What impact will reading the content have, or what impact will you suffer if you don’t read it? Suppose we want to promote our company’s new product launch.

Creativity 76

Creativity Product Launch Examples Energy 76

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

PR 20/20

JANUARY 15, 2019

Marketing Account Management Software. Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong.

Trends 57

Trends Marketing Software Video 57

Critical Mention

AUGUST 29, 2019

A social media monitoring tool can help you track mentions about your company and make it easier to engage with industry influencers from time to time. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. Priscilla is the marketing coordinator for Critical Mention.

Company 81

Company Brand Branding B2C 81

Waxing UnLyrical

DECEMBER 14, 2016

List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Track your progress with metrics on the employee advocacy platform you choose, or other listening tools to measure your success. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

PR 20/20

FEBRUARY 7, 2019

Crayon provides market and competitive intelligence tools to help businesses track, analyze and act on everything happening outside their four walls. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. A: Definitely.

Marketing 74

Marketing SEO Trade Shows Technology 74