Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. an email about announcing the new product to customers or prospect. What Does It Take to Implement Content Marketing Effectively in B2B?

Content Marketing 92

Content Marketing Marketing B2B Engineering 92

Sword and the Script

MAY 16, 2020

These three studies polled 3,000 journalists and their answers all center on relevance. Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 17) Are PR pitches useful?

Survey 170

Survey Media Relations Pitching Media 170

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. I like the way Chris Brogan puts it in (what else?)

Blogging 183

Blogging Comparison eBook Case Study 183

Beyond PR

OCTOBER 4, 2016

The same can be said for press release and content distribution channels as more and more marketers are waking (back) up to the benefits of earned media. In a recent study with Outsell, 81% of senior marketers said that earned media was more effective than paid. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Sword and the Script

NOVEMBER 22, 2016

A survey of 551 social media marketers , also reviewed by eMarketer, found just shy of 96% of social media marketers said Facebook was the most effective social media advertising platform. Moreover, these studies mesh with my own experience in B2B. Future of Social Media Marketing is a Path Paved in Payment.

B2B 60

B2B Facebook Marketing Social Media 60

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0