5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MAY 16, 2020

These three studies polled 3,000 journalists and their answers all center on relevance. Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 17) Are PR pitches useful?

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

NOVEMBER 22, 2016

A survey of 551 social media marketers , also reviewed by eMarketer, found just shy of 96% of social media marketers said Facebook was the most effective social media advertising platform. Moreover, these studies mesh with my own experience in B2B. Future of Social Media Marketing is a Path Paved in Payment.

B2B 60

B2B Facebook Marketing Social Media 60