ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 112

Education Employee Measurement Agency 112

Rock the Status Quo

FEBRUARY 23, 2015

It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Good stuff, Cyberalert! The end result will look like you slaved for WEEKS over it.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. Conduct Surveys. New research and statistics offer valuable fodder for content and outreach, and they don’t have to be expensive to obtain. Can you survey customers to discover a new point of view? Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 13, 2016

If the content of your webinar is truly exceptional, an invitation to a very narrow list of trade media, bloggers or influencers may be warranted. For example, if your business released a statistically significant survey or data-rich industry trends report, a webinar that breaks down what it means would be useful.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Simplify contact management.

How To 60

How To Software System Employee 60