Remove Content Marketing Remove Ethics Remove Local Remove Media Relations
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. I recall working on a website project for a local bakery. This shift demands a more natural, conversational tone in content. I experienced this firsthand when optimizing a local service website for voice search.

SEO 85
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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 112
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The Present & Future Tech Trends PRs Should Prepare For

Cision

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Want to make standout content?

Trends 120
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How Food & Beverage Brands Collaborate with Influencers to Create Cool Summer Vibes

Burrelles Fresh Ideas

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40
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An analysis of the impact of AI on skills in PR

Stephen Waddington

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. It was like being at digital marketing finishing school but my lecturers were world leaders in their field. Now I wanted to be the best content curator that ever walked the Earth. Whitespark Local Pulse. Truthfully. Brian Dean.

Digg 104
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198