Content Marketing Crisis Measurement Print 
Cision
NOVEMBER 14, 2017
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?
Sword and the Script
OCTOBER 25, 2022
More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Lines between what constitutes PR and content marketing continue to blur. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”.
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ImPRessions - Crenshaw Communications
JANUARY 5, 2017
That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.
Critical Mention
JANUARY 30, 2019
Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.
Critical Mention
JUNE 10, 2020
As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.
Critical Mention
JANUARY 30, 2019
If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical.
Critical Mention
FEBRUARY 5, 2019
Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. Why is monitoring trending topics so important?
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