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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Content Marketing World. Dates: Feb 25 – 26, 2020.

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Why it’s important to prepare for a PR crisis

Prohibition

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis. During a crisis, being honest and transparent is paramount.

Crisis 85
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.