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Why it’s important to prepare for a PR crisis

Prohibition

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

Crisis 62
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Understanding the Value of Social Influencers

Critical Mention

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. In her spare time, she enjoys photography, cooking new recipes and traveling with friends.

Tourism 157
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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 111
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
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4 Powerful Examples of Earned Media in 2020

Critical Mention

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. In her spare time, she enjoys photography, cooking new recipes and traveling with friends.

Examples 130
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Public Relations Holiday-Checklist

Critical Mention

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Oftentimes, offices are less occupied when the holidays are around the corner. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year.

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How to be a PR Pro Without Losing Your Soul

ZudePR

” Everything travels so fast nowadays. Adrian, the designer: “If by doing things your own way and following your instincts you choose to travel down a different path, then go ahead. It is important to remember that in this brave new world of content marketing, most of your business depends on who you know.

How To 65