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Understanding the Value of Social Influencers

Critical Mention

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. SCHEDULE A DEMO.

Tourism 157
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4 Powerful Examples of Earned Media in 2020

Critical Mention

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. SCHEDULE A DEMO.

Examples 130
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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
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Public Relations Holiday-Checklist

Critical Mention

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Oftentimes, offices are less occupied when the holidays are around the corner. Until next time! Critical Mention.