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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
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Understanding the Value of Social Influencers

Critical Mention

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. In her spare time, she enjoys photography, cooking new recipes and traveling with friends.

Tourism 157
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Public Relations Holiday-Checklist

Critical Mention

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Oftentimes, offices are less occupied when the holidays are around the corner. Until next time!

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Although not published, the tool used to be advertised at $9,000/mo. The quicker you catch them, the better.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Although not published, the tool used to be advertised at $9,000/mo. The quicker you catch them, the better.