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Understanding the Value of Social Influencers

Critical Mention

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. In her spare time, she enjoys photography, cooking new recipes and traveling with friends.

Tourism 157
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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 111
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

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Public Relations Holiday-Checklist

Critical Mention

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Oftentimes, offices are less occupied when the holidays are around the corner. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year.