Consumer Journalism Local Print 
Cision
JANUARY 15, 2016
So where do consumers place their trust? That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.
PRSay
NOVEMBER 5, 2021
There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.
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Stephen Waddington
APRIL 14, 2020
A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. Photo by almir1968/iStock / Getty Images.
NewsWhip
OCTOBER 24, 2022
Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Trend spotting in journalism. and the U.S., and the U.S., Roberta explains.
Stern + Associates
JANUARY 29, 2024
Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.
Landis PR
APRIL 12, 2021
The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire service news is typically cut-and-dried, just the facts, please, and fast!
Ethical Voices
JANUARY 30, 2023
I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.
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