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What to Expect at the North American International Toy Fair

5W PR

Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market. These sessions cover various topics like marketing strategies, retail trends, licensing, toy safety, manufacturing advancements, and consumer insights.

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PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. The best PR pros are voracious media consumers and this gives them insights into what’s current in pop culture, politics, tech breakthroughs and world events.

Pitching 120
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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

This is why earned media – the stories and interviews produced by PR – will always be relevant. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Here are some of the most powerful.

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Putting Together A Public Relations Plan

5W PR

It is up to you to decide which will do the most good in connecting with consumers. What will your message be and how will you connect it to consumers, media, or others? Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. Either approach could garner great press. What’s the Schedule?

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 107
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Career Development Tips for the 2018 Professional

Waxing UnLyrical

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Write Off Job Expenses.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me. It's very time-consuming, and can be emotionally draining.

Education 107