ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. So-called digital natives still have to affect the emotions and reasoning of the audience.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242