Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR Fuel

NOVEMBER 2, 2021

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. So, a press release company should have high domain authority and a structured SEO content creation process in all your releases to rank. Boost Search Visibility. Increase Conversion.

Writing 52

Writing System Automotive SEO 52

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Then, fulfill that promise in your content. Avoid jargon : speak directly and authentically.

Blogging 77

Blogging Company Engineering Airlines 77

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content. Content marketing has three main pros. The internet runs on content.

Publicity 62

Publicity Small Business Advertising Advertising 62

PR Fuel

SEPTEMBER 23, 2021

Personalize and Localize. Make sure it’s personalized and localized. About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications. Think about your local audience, too. Review the Data.

Brand 93

Brand Branding How To SEO 93

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

AUGUST 31, 2020

Otherwise, consumers won’t bother to read your release. Consider adding different types of multimedia, including videos, photos, infographics, or PDFs. Optimize for SEO. With search engine optimization (SEO), you can make sure your content ranks on the first page. Why are you sending this press release out?

Writing 69

Writing SEO Engineering Video 69

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. More on this in a bit.) monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62