Remove Consumer Remove Enterprise Remove Ethics Remove Technology
article thumbnail

Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

article thumbnail

We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. Technology is at the heart of it. Thank you so much for the opportunity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Successful Branding: Lessons Learned from Iconic Brands

Konnect Agency

In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market. Patagonia’s commitment to ethical campaigns, including initiatives like the Worn Wear program, has set new standards for responsible business practices in the retail industry.

Brand 52
article thumbnail

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

article thumbnail

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84
article thumbnail

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

article thumbnail

After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S.