Consumer, Customer Service, Facebook and Retail

Facebook Business Tools Update: Just In Time for Holiday Season

5W PR

OCTOBER 24, 2019

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit.

Facebook

Facebook Tools Advertising Advertising

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits.

Social Media

Social Media Media Mobile SEO

Making sense of modern public relations

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. The majority of online communities are used as a means of content marketing, or rudimentary customer service.

Publicity

Publicity Customer Service Community Internal

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing

Marketing Storytelling Creativity Privacy

Why To Embrace Online Reviews

5W PR

MAY 31, 2019

Seeking out reviews has become a standard part of the buying process for all types of customers, so much so that every online retailer should be thinking about them. Peer reviews can be a powerful selling point for your business; some 70% of customers claim to consult reviews or ratings before making a final purchase.

Customer Service

Customer Service Retail Reputation Facebook

5 Common Misperceptions of Social Customers

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media

Social Media Facebook Print Advertising

How to Engineer the Perfect PR Metric

Cision

MAY 6, 2015

Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company. As an example you could measure the Facebook shares that you get from a specific page , or clicks to subscribe to an email list.

Engineering

Engineering How To Measurement Analytics

How to Boost PR Campaigns With Social Data

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data

Data Retail How To Sports

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. In gaming, Snapchat is looked at as a fad, where retail has embraced it. Capability to superimpose text and drawing on photos (which Facebook is comically attempting to emulate ). Refer from Snapchat?

Measurement

Measurement How To Marketing Engineering

Dynamic Pricing or Discrimination?

Mindful Marketing

JUNE 14, 2019

Although most of us haven’t been so clever as to catch an ecommerce giant in apparent pricing hypocrisy, many of us probably have wondered whether Amazon and other online retailers were somehow taking advantage of us through increasingly-sophisticated pricing strategies.

Retail

Retail Consumer Software Web

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public.

Crisis

Crisis Local Facebook Social Media

WOM: What's Really Behind The Buzz

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel

Travel Case Study Creativity Advertising

Brand conversations during COVID-19

Stephen Waddington

MAY 9, 2020

Consumers have access to the same media and channels. You can publish beautiful branded content via Instagram and Facebook. But if your product or service doesn't meet a customer’s expectation and you don't give them the opportunity to have a proper conversation with you, they’re going to use those channels to call you out.

Brand

Brand Branding Travel Crisis

PR Basics Based on Principles will Never Change

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with.

Web

Web Pitching Local Report

Public Relations Today