5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Practical Law Construction

SEPTEMBER 7, 2022

Trant Engineering Ltd v Mott MacDonald Ltd led to the first guidance from the courts about the use of BIM as part of a construction dispute. The risk of a data breach could have profound consequences for your employees. Continued failure gives rise to remedies on the part of the customer. Final thoughts.

Construction 52

Construction Software System Technology 52

Beyond PR

SEPTEMBER 12, 2016

Google’s ubiquitous search engine. Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Apple’s simple aesthetic. Tesla’s innovative electric car.

Measurement 40

Measurement Reputation Brand Branding 40

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. As a digital PR agency, we can assist you in creating support materials and comments to distribute to employees, customers, and the general public.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. PR missed out on search engine optimisation and is crying shy on paid media.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 5) Alignment of marketing and customer success. Consumers trust others of similar ilk.

Social Media 96

Social Media Marketing Media Creativity 96