Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. Crisis communication is an important aspect of most PR roles.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I did data communications for our local, state and national reporting. As consumers of information need to understand that. Can we do it with numbers?”

Ethics 81

Ethics Data Crisis Apparel 81

Solo PR Pro

APRIL 13, 2021

If the channels your audience responds to most include LinkedIn, YouTube and Instagram, that’s where you should aim your influencer marketing efforts. But depending on your geography, type of business and whether your audience frequents those online hubs, they might not be the right places to focus on — sometimes, local marketing is key.

Marketing 89

Marketing Employee Local Community 89

Critical Mention

AUGUST 6, 2020

Local & International Contacts. Many organizations sell products or services that appeal to consumers all across the world. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. These devices have provided the means for consumers to connect to the internet wherever and whenever. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

Government 103

Government Education Print Ethics 103

PR Conversations

JULY 24, 2014

Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). Namely, this localized market grants an implicit power imbalance between knowledgeable and reputable “authorities” and general art buyers. The Southeby’s videos are entertaining, informative, and educational.

Marketing 87

Marketing Communications Video Reputation 87

MaccaPR

JULY 20, 2015

Let’s walk through the Snapchat features that offer marketing potential for your brand: Your Brand Opportunity #1: Live Stories with brand and consumer-curated content How can you paint a picture of your brand’s Snapchat identity when every trace of the image disappears in 10 seconds or less? That’s where ‘Stories’ come in. McDonald’s U.S.

Brand 48

Brand Branding Marketing Mobile 48

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 198

Marketing Content Marketing Data Social Media 198

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

Mindful Marketing

JULY 26, 2019

.” The company crafted Miquela’s persona to be that of a “ 19-year-old Brazilian-American model , musical artist, and influencer” who appears to hang out in hip New York and Los Angeles locales, with real-life celebrities. In short, consumers can be deceived. million followers on Instagram.

Ethics 70

Ethics Consumer Reputation Corporate 70

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category.

Publicity 79

Publicity Community Pinterest Reputation 79

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Let the media know.

Web 40

Web Pitching Local Report 40