Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features.

Energy 120

Energy Viral Storytelling Community 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The perpetuation of a “viral” story on digital channels can be hours. Crisis communication is an important aspect of most PR roles.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.

Twitter 105

Twitter Marketing Social Media Viral 105

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. ” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way.

Crisis 180

Crisis Airlines Brand Branding 180

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

Ethics 52

Ethics Communications Print Television 52