Consumer Content Marketing Mobile Television 
Sword and the Script
NOVEMBER 29, 2016
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Credibility: Why Content Marketing also needs PR .
Cision
NOVEMBER 6, 2015
Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are your videos mobile-friendly?
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ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. YouTube has over a billion users, almost one-third of total internet users.
Burrelles Fresh Ideas
OCTOBER 3, 2023
This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.
Flatiron Communications
JANUARY 15, 2016
Yes, that’s where more and more consumers sate their media appetites these days. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. owned”) content that look and feel like editorial (vs.
Critical Mention
OCTOBER 27, 2018
In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.
Solo PR Pro
MAY 15, 2018
Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. A reporter is more likely to choose an expert source who has proof readily available that they will be good on television. Video fits alongside the other items in your content marketing plan. Formal Video. Live Video.
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