Construction Interviews Pitching Reputation 
ImPRessions - Crenshaw Communications
MARCH 13, 2024
But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. Yet a degree of “managed jealousy” can be harmless, or even constructive, if it keeps everyone on their toes.
Remote PR Jobs
SEPTEMBER 25, 2023
The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. We call it a background interview because it is just that – an exchange to provide background for a future story. Unfortunately, those opportunities don’t always result in coverage.
ImPRessions - Crenshaw Communications
MAY 29, 2018
To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. An early- stage company may not have a roadmap for reasonable expectations of activities like pitching, content, or earned media coverage. A good PR agency tells you when.
Prohibition
JANUARY 30, 2019
Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.
Prohibition
JANUARY 30, 2019
Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.
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