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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. This provides an opening to construct a media list that targets individuals who are, at a minimum, interested in the topic. Radio Guest List. Hunter.io .

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108
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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Radio, television and streaming are also holding up or growing. Invest in building communities, customer databases and influencer networks.

Crisis 151
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4 Ways to Avoid PR Disasters

Critical Mention

For example, if a restaurant receives a negative Facebook review about a customer who had a poor interaction with a server during his or her anniversary dinner, respond quickly and assure them that the issue is being addressed. If you’re a hotel and are about to renovate rooms, consider the ramifications of construction noise or paint odors.

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Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Turn on the radio in Tripoli today. Pitbull and Coldplay battle it out with talk radio, Arabic music and religious broadcasting for the city’s ears. Facebook, of course, has also taken this town by storm. Twitter Facebook Google+ LinkedIn Libya’s Media and Marketing Industries Inching Forward.

Industry 100
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Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio. So I did the logical (in my mind) thing.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. This isn’t the only way that you can create relevant metrics: *One of my favorite creative ways for tracking attribution are the use of promotional codes on radio commercials.