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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 3) The CMO Council infographic on CMO priorities. 60% plan to run regular internal training and development programs. Want to Boost Revenues By 5.8% with One Easy Fix? Here’s How.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). billion ,” according to a new report from Burton-Taylor International Consulting. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

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Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Pretty handy, right?

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. you can benefit a lot. Help Others and They Will Help You.

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8 Great Linked Tactics for Communicators

PRSay

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Register by April 22 and save $100. .