Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Jay Baer’s “Mom Test”.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. He loves to talk about marketing AI.). The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. “The

Conference 97

Conference Marketing Case Study Content Marketing 97

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Martech is not marketing. An oven is not cooking.

Marketing 104

Marketing Comparison Enterprise Technology 104

Stephen Waddington

MAY 16, 2017

They’re engaging directly with internal and external stakeholders. Typically content is pushed via these new channels, with limited means for engagement beyond rudimentary transactions. This is arguably the most powerful form of media for both internal and external communications. Organisations as influencers and media.

Publicity 119

Publicity Customer Service Community Internal 119

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Now, choose 10 of these items you’d like to use for content. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198