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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Everyone’s aware that public affairs and communications is not just about influencing MPs direct or getting newspapers to cover your story. Darika: It’s hard.

Data 176
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My favourite PR campaigns and stunts across the last year

Wildfire

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. These pieces were then showcased on a catwalk at a fashion show celebrating the technological innovations in Africa. So, I thought I’d take some time to highlight some of the best PR campaigns and stunts that have inspired me over the last year.

Fashion 40
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PR Measurement Advice From The Client

Mindful Marketing

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. Competitive comparisons can be meaningless without context. GUEST POST By Mikala Vidal.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups.

Agency 92
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Are we really on the right side of the digital divide?

Communications Conversations

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. By comparison, 93 percent of college-educated Americans had access. And, of course, education levels matter, too.

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Collision’s Audacious Return to Toronto

Flatiron Communications

As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. This is our audience.”.

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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

That's a good comparison you used to the aroma, by the way, because we all know that when we go back to a place where we haven't been in 15-20 years, somehow the smell itself reminds us of that place much more than the atmosphere inside or the furniture or whatever. Maxim: That's definitely.

Radio 52