My favourite PR campaigns and stunts across the last year
Wildfire
JUNE 25, 2019
Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. These pieces were then showcased on a catwalk at a fashion show celebrating the technological innovations in Africa. Drumroll please…. Siemens FABRIC.
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