Remove Comparison Remove Creativity Remove Newspapers Remove Technology
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My favourite PR campaigns and stunts across the last year

Wildfire

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. These pieces were then showcased on a catwalk at a fashion show celebrating the technological innovations in Africa. Drumroll please…. Siemens FABRIC.

Fashion 40
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Collision’s Audacious Return to Toronto

Flatiron Communications

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. It bowed on the Content-Makers Stage with an SRO audience of 1000+. This is our audience.”.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. Electronic billing underscores a change that occurred over the decade.

Agency 95
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

That's a good comparison you used to the aroma, by the way, because we all know that when we go back to a place where we haven't been in 15-20 years, somehow the smell itself reminds us of that place much more than the atmosphere inside or the furniture or whatever. It starts a discussion, and it makes people much more creative to an extent.

Radio 52
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52