article thumbnail

Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370
article thumbnail

5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

But when it comes to the typical public relations investment, it’s a bad idea to hit the pause button at the first sign of trouble. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Media relations results can lag activity by three months or more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Props Can Help a Message Sink In, or Sink the Message

PRSay

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. By comparison, the average family in the developing world in 1960 aspired to have food for the day, he said.

article thumbnail

How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What were the new trends this year?

article thumbnail

Understand How Online News Tracking Improves Businesses

Critical Mention

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Many communications strategies can lead to business success. Track Your Mentions Over Time.

Analysis 105
article thumbnail

Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Reputation management – more 24/7 than ever. It’s also very important to tap and train media spokespeople at the beginning of an engagement. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136
article thumbnail

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

Sword and the Script

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Yes, you should try to include multimedia if you can because it supports your media relations efforts. Again, that comparison post I link to above is instructive.