Remove Comparison Remove Content Marketing Remove Media Relations Remove Reputation
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How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed?

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Reputation management – more 24/7 than ever. It’s also very important to tap and train media spokespeople at the beginning of an engagement. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136
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Understand How Online News Tracking Improves Businesses

Critical Mention

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Many communications strategies can lead to business success. Track Your Mentions Over Time.

Analysis 105
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3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing

Sword and the Script

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? Leads to a reputation for thought leadership. Organic Search.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190